biterulesTry the demo ↗

A little clarity for your grocery run.

Know what
fits you.

Scan a label. Check your rules.
Find food that works for you.

Try your first verdict →

An interactive preview of BiteRules.

Your rules.
I’ll check the label.

BiteRules panda holding bamboo and wearing a leaf handkerchief
Example product

Original oat milk

64 fl oz
Added sugar7g per serving
Why this verdict?

Off ignores added sugar. Limit flags it for review. Avoid marks a conflict. Other rules are not evaluated in this demo.

You choose the rulesWe check the labelYou make the call

What BiteRules does

The label, translated
into your next step.

Fits

Matches your selected rules.

!

Check

A limit or detail needs a look.

×

Doesn’t fit

Conflicts with an Avoid rule.

A personal match, with the reason attached. Always check the current package.

01

Make it yours

Start with a preset. Adjust individual ingredient rules.

02

Find your food

Search by name, scan a barcode, or browse the aisle.

03

See why it fits

A clear verdict and the ingredient behind it.

Flexible where you want it.

Your rules.
Your call.

OffLeave it out of the decision.

LimitFlag it for a closer look.

AvoidMark products that contain it.

Added sugar

Example rule

Same oat milk. Same label. A different rule.

Keep the shop moving.

A mismatch?
Meet your next option.

Find a similar product in the same aisle that fits your rules.

Example · Breakfast aisle · Added sugar: Avoid

×Doesn’t fit

Sweetened oat clusters

Contains added sugar

Oats · sugar · sunflower oil

Illustrative products. Availability depends on product data.

What we’re working on

Fits your rules.
And your grocery budget.

In progress

Find a better price

Compare similar options that fit.

Option A$4.29
Option B$3.7950¢ less · same size

Plan the whole basket

Watch your list add up as you go.

Oat milk$3.79
Rolled oats$3.20
Apples$4.00
Example total$10.99 / $15

Concept previews with example prices. These features are not live.

About BiteRules

Different people.
The same shelf.

We’re building BiteRules because personal food rules should be easier to shop with.

Clear reasons. Flexible preferences. A useful next choice.

For grocery & developer partners

BiteRules is designed to connect product discovery with personal ingredient rules and same-aisle alternatives. We welcome conversations about product data and retail integration, including developer review by Kroger. No retailer partnership is claimed.

Get in touch →

Not medical advice. For allergies or medical diets, verify the package and follow professional guidance.

Customer stories · placeholder

Add permissioned, verified testimonials before launch, or remove this section.

Let’s make the shelf a little clearer.

Say hello.

hello@biterules.example ↗

Questions. Feedback. Partner conversations.

Contact placeholder — replace before launch.

This is a placeholder. Final policy text must be supplied before launch.